A Full Suite of Targeting Tactics for Every Touchpoint
Your audience doesn’t live in one place – and neither should your advertising. Our cross-channel capabilities connect your brand with users as they watch, scroll, listen, and browse throughout their day.
CONSISTENT VISIBILITY | SMARTER REACH | MEANINGFUL CONNECTIONS
HOW & WHERE THE MESSAGE IS DELIVERED
Strategically placing your ads where your audience already spends time — on screens, streams, and devices they use every day.
Programmatic Media
A data-driven approach that delivers ads across multiple channels using advanced targeting, reaching the right audience at the right time — and tracking real results, both online and offline.
OUR TARGETING STRATEGIES
Location-Based Targeting
Reaching people based on where they are or where they’ve been.
IP Targeting
Target users by the location of their IP Address, allowing businesses to deliver ads to specific buildings, campuses, or neighborhoods with high precision.
Zip-Optimized Targeting
Targets users based on demographics and viewing habits at a ZIP Code level. Helps businesses concentrate spend in locations most likely to drive engagement or conversions.
Geo-Fencing Targeting
Targets users based on their current or previously-visited location by creating a virtual boundary around real-world locations.
Intent & Context-Based Targeting
Reaching people based on what they’re actively interested in or searching for.
Category Contextual Retargeting
Targets users based on specific subject matter being viewed in their browser, delivering ads alongside content that aligns with relevant topics or industries.
Keyword Contextual Retargeting
Targets users based on the keywords and phrases within their viewed content, allowing businesses to reach audiences based on the context of their online browsing.
Keyword Search Retargeting
Targets users based on the keywords and phrases within their viewed content, allowing businesses to reach audiences based on the context of their online browsing.
Engagement-Based Targeting
Reaching people based on what they’re actively interested in or searching for.
Site Retargeting
Targets users who have previously visited your website as they surf the web, re-engaging users by delivering ads as they browse other sites and apps.
CRM Retargeting
Targets users from an existing database containing email addresses, phone numbers, etc. to deliver tailored messages across digital channels.
Data-Driven Audience Targeting
Reaching people based on what they’re actively interested in or searching for.
First Party Addressable
Transform your first-party address data into an address-level identity graph, enabling highly accurate digital targeting and measurement with near-complete match rates.
Data-Curated Addressable
Targets households by applying Boolean logic across hundreds of demographic, income, interest, and behavioral variables to build precise, custom audiences at scale.
Third Party Segments
Leverages established third-party audience segments to deliver tailored messaging to users who match specific behaviors, interests, and lifestyle attributes.
Comprehensive Reporting
Reporting API, Curated Campaign Insights, Conversion Tracking
Results & Insights
We provide clear, transparent insights across all campaigns – tracking performance, engagement, and conversions across channels to support smarter optimization.
The days of relying on a single advertising channel are over. Today’s consumers are streaming, scrolling, searching, listening, and browsing across countless platforms throughout the day. The most successful marketing strategies don’t focus on one touchpoint—they create a consistent presence wherever potential customers spend their time.
With advanced targeting capabilities, businesses can now reach specific audiences based on location, interests, online behavior, search activity, and previous interactions with their brand. Combined with comprehensive reporting and conversion tracking, digital advertising has become more measurable, efficient, and accountable than ever before.
Not sure which channels or targeting strategies are right for your business? Plan A Advertising can help you build a customized digital advertising strategy designed to maximize your budget and reach the customers most likely to take action.
Ready to explore what’s possible? Contact us today and let’s build a smarter advertising strategy together.
